Selected work
CONTENT STRATEGY & EDITORIAL LEADERSHIP
Head of Content — Sweco Group
Created and led an international editorial board for Sweco's global thought leadership platform, Urban Insight. Managed the production of quarterly multi-author reports on urban development and sustainability, each involving subject matter experts from across the organisation. Established and launched a podcast platform. Oversaw content strategy, social media and accompanying video content across Sweco's international markets. Urban Insight positioned Sweco as an intellectual authority in sustainable urban development globally.
Copywriter & Content Manager — Fastdev
Introduced a storytelling ethos to a software development company — establishing voice, narrative and editorial standards where none previously existed. Produced long and short-form copy, case studies and website content. Collaborated closely with design and SEO teams on a full website redesign. Pioneered the use of large language models to automate and accelerate case study production — one of the earliest implementations of AI-assisted content in a Swedish tech company.
Climate & Sustainability Communications — Azote · Stockholm Resilience Centre · WWF Baltic
Edited and augmented reports produced by climate scientists and policy specialists for the Stockholm Resilience Centre — one of the world's leading sustainability research institutions. Contributed editorial work to the World Wildlife Fund Baltic Exhibition. Worked with Azote Communications Agency on content strategy and future project development for some of Sweden's most significant environmental organisations.
Senior Writer & Editor — Appelberg Agency
Wrote and edited English-language content for large Swedish multinationals and institutions. End clients included Scania, Saab, Atlas Copco, ABB, BillerudKorsnäs and the Royal Institute of Technology (KTH). Majority writer for two consecutive KTH School of Electrical Engineering Yearbooks. Content spanned sustainability, engineering, autonomous transport, renewable energy and industrial innovation.
Specialist Copywriting & Consulting — DesignIt · AxonJay · Bisnode
Script and copy for a technical brand film for DesignIt's strategic design work with ABB. Brand positioning and tagline development for AxonJay — a Pan-European AI technology start-up. In-depth data research reports with original interviews for Bisnode, covering data strategy, decision-making and business intelligence.
PUBLISHED WRITING
Scania · Appelberg — No More Excuses: Action Now for Sustainable Transport
Coverage of the Scania Sustainable Transport Forum — featuring Al Gore, Christiana Figueres and Scania's CEO on the pathway to carbon-free heavy transport by 2050. Published 2018.
KTH Royal Institute of Technology — The Future Is Green, and Almost Here
Profile of Professor Lennart Söder on the real-world progress toward 100% renewable energy systems. Published in the KTH School of Electrical Engineering Yearbook, 2016.
Bisnode — You Know Nothing: Living in an Era of Noise
On fact, data and the pursuit of clarity — from Feynman and Armstrong to Hans Rosling. An exploration of how we distinguish signal from noise in a data-saturated age.
Bisnode — In Data We Trust? The Power of Data for Good
From Florence Nightingale to the Swedish emergency services — how data has always been the instrument of clarity, and what it means to use it responsibly today.
Bisnode — Impossible to I'm Possible: Data-Driven Decision Making
Hannibal, Kennedy, Musk and the moon landing — on how data transforms vision into reality, and how smart data differs from big data.
Pagero · Ghostwritten — Is It Time to Embrace 100 Percent Digital Finance?
Ghostwritten executive piece on the transition to e-invoicing and digital finance. Combines regulatory insight with accessible narrative for a business audience.
Stora Enso · Ghostwritten — Science Based Targets: Real Targets for Real Change
Ghostwritten for Stora Enso's Head of Environmental Policies — on the company's science-based emissions targets and delivering on the Paris Agreement at corporate level.
FILM, SCRIPT & VOICE
HOUSE (DDB) · Jameson Irish Whiskey — Concept Film Voice Over Script
Voice over script for a produced concept film commissioned by the agency HOUSE (DDB) for Jameson Irish Whiskey. A narrative piece built around the character and craft of the brand.
Cold Water Seafood — Brand Film Voice Over Script
coldwaterseafood.se/en/production/
Voice over script for a produced brand film — combining narrative craft with product identity to tell the story of sustainable seafood.
WORKSHOPS, TRAINING & DEVELOPMENT
Architecture Sans Frontières Sweden — The Power of Storytelling in Organisational Communication
Designed and delivered a workshop on the strategic value of emotional storytelling for organisations and NGOs — exploring how narrative transforms communication from information delivery into genuine connection.
Royal Naval College, Dartmouth — English Communication Training, International Naval Officers
Four years designing and delivering English language and communication programmes for international naval officer candidates — including candidates for the Royal Marines — from over a dozen countries. Programmes covered operational English, military communication, presentation skills and international affairs.
Algerian Air Force · Professional Language Solutions — Aviation English, RELTA Framework
Aviation English training and RELTA examination preparation for intermediate and advanced commercial pilots — a context where linguistic precision is governed by international regulatory standards.
SEAT · Leica · Barcelona — English for Specific Purposes, Corporate Programmes
Designed and delivered specialist English programmes for corporate teams at SEAT and Leica — language built around the specific professional contexts and communication needs of each organisation.
Czech Republic — Executive English Coaching, Government & Business Leaders
Intensive one-on-one English coaching for business executives and government officials — including the Minister of Transport — where communication in English carried direct professional and reputational consequence.
PUBLISHING & MEDIA
Urban Rambler, Barcelona — Assistant Editor & Writer
Co-founded and contributed to Urban Rambler, an English language newspaper in Barcelona — writing, reporting and editing in a city where English was a minority language. Built editorial standards and a publication identity from scratch.
OTW · SAS — Scandinavian Traveler, Sub-Editor
Sub-editor on Scandinavian Traveler, the in-flight magazine of SAS — one of Scandinavia's most widely distributed English-language publications.
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